We often receive emails, messages (and also phone calls) every now and then from clients asking about our delivery fee charges.

Currently, we offer an island wide flat delivery fee charge of $20. 

With the coronavirus pandemic, safe distancing and dining restrictions, more people are becoming familiar with convenient deliveries from giants like Amazon and food deliveries on Apps like Grabfood or Deliveroo.

Read: Why tech investors want to pay for your groceries

While it is understandable that many will compare delivery prices, it is important to understand the different industry practices.

We have been debating on this post for a while but have decided to address this subject with a post of it's own. 

Rainbowly operates as a small business and strives towards paying attention to detail with each and every order. We do not compete with large retailers, chains or mass production bakeries. Similarly we do not price our products or services that way, but in turn we make the time to handle every request with care. 

"Okay I get it. You need to charge for delivery fees. But why do you have to charge higher than what I would pay on Grabfood?" 

Thanks to VC funding, many around the world get to enjoy competitive delivery rates for products and services. estor On top of invfunding, prices for food are often marked up in addition to delivery fee charges. So how much are you really paying for delivery fees for your food? 

The main reason why we have been engaging our own courier partners (while paying a premium) is due to the nature of our perishable products. All fruit arrangements has to be sent immediately to reach your recipient at the peak of freshness. 

Like cakes, our arrangements are also delicate. This means extra care during a drive to prevent any damage to our work of art. (Yes, we consider what we do art, and invest hours in each arrangement). 

Behind the scenes, aside from the actual delivery, our team actually reach out to recipients individually on occasions to be extra sure that stated address is accurate, and that they are available given the allocated time slot. We may the only few locally who actually goes to the extra mile to make sure that deliveries are well received. 

How do we justify our delivery fees? Apart from time, gas & service, it's for insurance. 

To make sure your thoughts get delivered. To make sure our work of art doesn't get messed up. 

That's $20. 

Thank you!